Justify your prices on sight
Restrained type, generous space, your own photography treated properly. The look should match the room a client walks into — if the site feels cheaper than the studio, you're leaving money on the table.
Websites for beauty salons and studios.
Your website sets the price expectation before anyone reads it. It also has to take a booking while both your hands are busy with a client — which is most of the day.
Free sample in 24 hours
Bookings while you work
Fixed price
Looks worth the treatment priceDesign does the pre-sellingDone
A page per treatmentHow people actually searchDone
Book without ringing youMost bookings happen after hoursDone
Real results, not stock photosYour work, your clientsDone
Char's Beauty Room
Live · Altona Meadows
/ The problem
In beauty, the website is the price tag.
Two studios, the same suburb, the same treatment. One has a site that looks considered — good photography, calm layout, clear treatment pages. The other has a template with a stock photo of an orchid. The first can charge meaningfully more, and does.
Clients decide what you're worth before they read a word of your copy. That's slightly unfair, but it's how it works, and it means the design isn't decoration — it's the first thing doing the selling.
The second half is practical. Most salon bookings get made in the evening, after work, from a couch. If booking requires ringing a salon that's closed, you've lost it to whoever let them book at nine at night.
/ What the site has to do
What a salon website actually has to do.
Look right, then get out of the way of the booking.
A page for every treatment
People search for "pigmentation treatment" and "dermaplaning", not "beauty salon". A page each, with what it involves, who it suits and how long it takes, is how you get found and how you cut down the questions before booking.
Take bookings out of hours
Clients book when you're closed. Whether that's an online booking system or a fast enquiry form that reaches your phone, it has to work at 9pm without you touching it.
Show real results and real reviews
Before and afters of your own clients, and your genuine Google reviews. In beauty, proof is the entire argument — and stock imagery actively undermines it.
/ Real work
A salon we built for.
Live sites you can open and judge for yourself — which is the whole idea behind building yours free first.
Char's Beauty Room
A beauty studio in Melbourne's west offering skin treatments and pigmentation work. The site needed to look premium enough to hold the treatment prices, then make booking a consultation effortless on a phone.
Own domain · treatment pages · consultation booking
View the live siteOrtensia Wedding
Not a salon, but the same problem: an appearance-led business where the site has to feel as considered as the service, and where enquiries come from people browsing on their phone at night.
Gallery-led design · enquiry flow
View the live site
/ How it works
You see it before you pay for it.
We build a real, working sample of your site within 24 hours. No payment, no commitment — you judge the work on the screen, not on a promise.
01
We talk it through
Fifteen minutes on your treatments, your prices, and how you'd like clients to book.
02
Free sample in 24h
We build it and send you the link. Nothing to pay and nothing to sign.
03
We agree and refine
You tell us what to change. We agree a fixed price in writing, then build the official version.
04
Live and findable
Launched on your own domain, quick on a phone, with your Google Business Profile set up so local clients find you.
/ When you want more work coming in
A new studio's problem is that nobody knows you exist yet.
Beauty is one of the categories Facebook and Instagram advertising works best for — it's visual, it's local, and the results sell themselves. We handle the creatives, the targeting and the reporting. If the first week brings no enquiries, you get your money back in full.
Week-one guarantee
No enquiries in your first week of advertising and we refund our fee completely. One of a kind in Australia, as far as we know.
/ Straight answers
Salon questions.
Usually, yes. Most of the common systems give you a booking link or an embed we can put straight into the site so clients never feel handed off. If you haven't got one, we can build a simple enquiry-and-confirm flow instead, which suits consultation-led treatments better anyway.
It's the single biggest thing that holds salon sites back, and it's worth fixing. Good phone photos in daylight, shot consistently, beat cheap stock every time — we'll tell you exactly what to shoot. We'll design around what you have and swap in better images later without rebuilding anything.
For most treatments, yes. Hiding prices filters out fewer tyre-kickers than people think and loses clients who assume the worst. Consultation-led or highly variable treatments are the exception — there, "from" pricing plus a consultation booking works better.
It depends on the treatment pages and whether you need booking integration. You get a fixed price in writing before any work starts, after you've already seen the free sample. There's a breakdown of what websites cost in Australia if you want the ranges first.
/ Next step
Let's build your salon sample.
Fifteen minutes on the phone, and this time tomorrow you'll be looking at your own website.